Package Design
An entire industry is devoted to packaging engineering and package design. You are going to take a look at different package designs and learn about a few important components that are included in design. You will then use a template to make your own package design for cookies.

4 Key components to in Package Design

1. To keep the food clean.
2. To protect the food product from unwanted physical and chemical changes (such as oxidation and destruction from insects) and to facilitate in desired physical changes (such as heating or cooling).
3. To identify the product and provide sales appeal.
4. To be inexpensive and economical, both in its materials and its transportation.

Objectives

• Identify four components in package design.
• Explain how each food package design works.
• Identify the chemical and physical changes different types of materials prevent or facilitate.
• Create a package for an assigned product & include the 4 key components into the design.

Part I: Critique

Take a look at http://www.thedieline.com/blog/2014/12/17/the-dielines-top-100-posts-of-2014
Pick a package that you like and save the image (must be school appropriate)
Post the image into the Small Group in Edmodo titled “Package Design Critique” and answer the following questions along with your post…
1. What is the package design that you chose used for? What is the function?
2. Describe the package design’s structure (shape/form).
3. How does the designer attract the viewer? What were you drawn to?
4. Does the package protect the goods? Explain
5. Are there any advantages/disadvantages to the structure of the design?

*Please comment on 2 other student posts. Be mindful and respectful and provide valuable feedback. "I like it" does not provide enough feedback. *If someone already has 2 comments, then choose another person***

Part 2: Creating a Template

Create a new document in Adobe Illustrator
The size must be 12x18"
Trace a template that you would like to use by using the line tool. Make sure to make dotted lines where you would fold and solid lines where you will cut. Group all of your lines together when you have finished tracing the template you like. We will do this together but if you would like to pick a different template than check out the box template store.

http://boxtemplatesstore.com/

Part 3: Print & Assemble a Rough Draft

Print your template using the laser printer (#8550). Make the paper size 11x17" and scale to fit. Your good copy will be a little larger than the rough draft, but we will use the inkjet printer to print on larger quality paper.

Cut, fold, and assemble your box. Draw on the box a rough draft of what your cookie box will look like. Please include...

• Product Name
• Product Brand
• Branding Symbol/Icon/Shape/Letter
• Nutrition Label
• Ingredients
• Image of your product or you can cut a window for your product to be visible.
• Art elements (line, shape, texture, color)
• Don't become hung up on text because you can use fonts
• Focus on who your target audience is

Part 4: Transfer to digital

Open your template in Adobe Illustrator and make sure it is 12x18". Unfold your box and lay it flat. Using tools in Adobe illustrator you are going to transfer your rough draft into a good copy. Please limit yourself to 6 colors (black will count as color). You can pick colored paper to print on so that you can have a base color. Review your options before you begin.

Limit yourself to 5 colors or less
Limit yourself to 3 fonts or less
*You must make everything on your own, including the nutrition label & bar-code**

Print your finished copy on the inkjet printer (#R3000)
Fold, glue and turn in.

Objectives

• Product being sold is clear
• Target audience is clear
• Text is legible
• Image of product included
• Use of art elements and principles of design
• All sides line up when folded
• must be assembled

An entire industry is devoted to packaging engineering and package design. You are going to take a look at different package designs and learn about a few important components that are included in design.
You will then use a template to make your own package design for cookies.
4 Key components to in Package Design

1. To keep the food clean.
2. To protect the food product from unwanted physical and chemical changes (such as oxidation and destruction from insects) and to facilitate in desired physical changes (such as heating or cooling).
3. To identify the product and provide sales appeal.
4. To be inexpensive and economical, both in its materials and its transportation.

• Identify four components in package design.
• Explain how each food package design works.
• Identify the chemical and physical changes different types of materials prevent or facilitate.
• Create a package for an assigned product & include the 4 key components into the design.

Part I: Critique
Take a look at http://www.thedieline.com/blog/2014/12/17/the-dielines-top-100-posts-of-2014
Pick a package that you like and save the image (must be school appropriate)
Post the image into the Small Group in Edmodo titled “Package Design Critique” and answer the following questions along with your post…
1. What is the package design that you chose used for? What is the function?
2. Describe the package design’s structure (shape/form).
3. How does the designer attract the viewer? What were you drawn to?
4. Does the package protect the goods? Explain
5. Are there any advantages/disadvantages to the structure of the design?
Part 2: Rough Draft
Cut and assemble
http://boxtemplatesstore.com/